Ross Benes

Ross Benes

The Programmatic Publisher

Thought Catalog’s sticky ads increased viewability by 25 percent
Future of TV

HuffPost’s reorganized product team drove a 27 percent lift in video views
The Programmatic Publisher

‘It’s not a panacea’: Inside Meredith’s multifaceted header bidding strategy
The Programmatic Marketer

A user’s guide to the battle of marketing clouds
The Programmatic Publisher

The Washington Post cuts off ad tech vendors slowing its site
Publishing in the Platform Era

How Business Insider’s distributed brand Insider is diversifying from Facebook
The Programmatic Publisher

The Weather Company opens its data trove to marketers on outside platforms
Modern Newsroom

Surprise, small publishers screwed the most by net-neutrality rules
The Programmatic Marketer

Platforms make concessions on measurement, but not too many
Member Exclusive

Third-party measurement is no magic bullet
The Programmatic Publisher

As verification services grow, agencies and publishers duel over who pays
The Programmatic Publisher

How latency emerged as publishers’ worst user-experience headache
Marketing on Platforms

Big brand pullouts will have had limited impact on YouTube

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