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Ross Benes
Ross Benes
Publishing in the Platform Era
Bauer Xcel Media finds Facebook Instant Articles converts to email
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Publishing in the Platform Era
How Thought Catalog uses Instagram to drive e-commerce
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Publishing in the Platform Era
‘There’s nothing to be ashamed about’: How publishers approach buying traffic through Facebook
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Member Exclusive
Digiday Research: PMPs have insufficient inventory to appease marketers
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The Programmatic Marketer
Why blockchain faces an uphill battle in fixing ad tech’s transparency problems
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The Programmatic Publisher
Meredith increased revenue per visit 20 percent by getting ads to load faster
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The Programmatic Marketer
The great winnowing: Ad buyers are dropping DSPs to reduce fees and duplication
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WTF Series
WTF is RTB 3.0?
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Brands in Culture
Sports bar chain Tilted Kilt found sexy banner ads don’t click with users
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WTF Series
WTF is ads.txt?
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The Programmatic Marketer
Viewability standards have a gaping hole: mobile apps
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The Programmatic Marketer
How Bayer cut its video ad rates 70 percent by bringing its DMP in-house
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The Programmatic Marketer
What marketers candidly say about programmatic: ‘Salespeople rarely know the answer’
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