Ross Benes

Ross Benes

Publishing in the Platform Era

Bauer Xcel Media finds Facebook Instant Articles converts to email
Publishing in the Platform Era

How Thought Catalog uses Instagram to drive e-commerce
Publishing in the Platform Era

‘There’s nothing to be ashamed about’: How publishers approach buying traffic through Facebook
Member Exclusive

Digiday Research: PMPs have insufficient inventory to appease marketers
The Programmatic Marketer

Why blockchain faces an uphill battle in fixing ad tech’s transparency problems
The Programmatic Publisher

Meredith increased revenue per visit 20 percent by getting ads to load faster
The Programmatic Marketer

The great winnowing: Ad buyers are dropping DSPs to reduce fees and duplication
WTF Series

WTF is RTB 3.0?
Brands in Culture

Sports bar chain Tilted Kilt found sexy banner ads don’t click with users
WTF Series

WTF is ads.txt?
The Programmatic Marketer

Viewability standards have a gaping hole: mobile apps
The Programmatic Marketer

How Bayer cut its video ad rates 70 percent by bringing its DMP in-house
The Programmatic Marketer

What marketers candidly say about programmatic: ‘Salespeople rarely know the answer’

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