Ross Benes

Ross Benes

The Programmatic Marketer

‘I just wanted to organize this mess’: An oral history of the Lumascape
The Programmatic Marketer

Internet mysteries: Why do ad tech companies rarely die?
The Programmatic Publisher

Ads.txt, created to help publishers fight fraud, isn’t being adopted by publishers
Future of TV

The pivot to slow page loads: Latency is a major headache for video-crazy publishers
Marketing

The state of supply-path optimization
Modern Newsroom

‘Vertical video is the future of mobile video’: A Digiday+ town hall with Forbes’ Salah Zalatimo
Future of TV

What’s driving the publisher pivot to video, in 5 charts (hint: ad $$$)
Media

USA Today’s Facebook-like mobile site increased time spent per article by 75 percent
The Programmatic Marketer

How big sporting events become magnets for ad fraud
The Programmatic Publisher

‘A grandiose idea’: Inside TrustX’s grind to gain adoption
The Programmatic Marketer

A user’s guide to advanced TV jargon
Modern Newsroom

With new mobile site, Forbes boosted impressions per session by 10 percent
Media

‘It’s just like ad tech’: Why some people in media can’t get enough Phish

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