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Who owns the creative brief? Brands and creators are renegotiating the relationship
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Ronan Shields

Ronan Shields

Ronan Shields

  • The Programmatic Marketer

    The definitive guide to what’s in and out in ad tech in 2022

  • Business of TV

    Finally, some details on Netflix’s ad-supported offering — but buyers are stunned at what they’re hearing

  • Life Beyond the Cookie

    CRO Brian Gleason on why Criteo is ‘not an ad network’

  • Life Beyond the Cookie

    La demanda de direccionamiento sin ‘cookies’ está impulsando el ‘SPO 2.0’.

  • first party data
    Life Beyond the Cookie

    The demand for cookieless targeting is fueling ‘SPO 2.0’

  • Data Regulation

    En resumen: Lo que necesitas saber de la última medida de privacidad de la FTC

  • Four people sitting at tables speaking into microphones. An illustrated depiction of a congressional meeting.
    Data Regulation

    The Rundown: What you need to know about the FTC’s latest privacy crackdown

  • The lead image shows two women discussing money
    Managing Through Crisis

    Amid gloomy forecasts can ad tech weather the storm?

  • Data Regulation

    Criteo is on the hunt for its first EMEA CEO as a potential $65 million GDPR fine hangs over its head

  • Managing Through Crisis

    Ad tech firm Quantcast cuts 6% in headcount as economic storm clouds gather

  • Life Beyond the Cookie

    Privacy Sandbox trialists eye a much-needed boost in data after scaled testing starts

  • Member Exclusive

    Apple está construyendo una plataforma conforme a la demanda

  • Data & Privacy

    Apple is building a demand-side platform

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