Ronan Shields

Ronan Shields

The Programmatic Marketer

Ad tech’s journey on the public markets is approaching its awkward adolescence
Future of Measurement

Avocet & Lumen Research eye U.S. expansion following merger
Managing Through Crisis

Will sustainability efforts introduce a ‘green levy’ into the ad tech tax?
Managing Through Crisis

How the buy-side of the ad industry is now defining ‘premium’ content
Brand Safety

Advertisers say they’re still uneasy about Twitter after talking with Elon Musk
Life Beyond the Cookie

El negocio publicitario de Amazon ganó 9.500 millones de dólares el pasado trimestre, así es como se está presentando a los anunciantes
Life Beyond the Cookie

Amazon’s ad business earned $9.5B last quarter, here’s how it’s pitching itself to advertisers
Marketing on Platforms

Amazon places its data clean room at the center of its adland charm offensive
The Programmatic Marketer

The ANA’s transparency crackdown has been mired by ad tech’s intricacies
Media

Google launches My Ad Center as ‘Trust in digital experiences has declined’
Data Regulation

Study claims widespread collection of unconsented data
The Programmatic Marketer

Inside Google’s new PAIR workflow for advertisers, publishers
Evolving Agencies

Apple is quietly pushing a TV ad product with media agencies

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