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How Google took control over online advertising, according to those who watched it happen
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Ronan Shields
Ronan Shields
Member Exclusive
Apple está construyendo una plataforma conforme a la demanda
Privacy
Apple is building a demand-side platform
Marketing on Platforms
Existe incertidumbre, pero el pacto entre Microsoft y Netflix es la visión más clara a sus intenciones en materia de tecnología publicitaria
Life Beyond the Cookie
‘I highly doubt this is the last deadline’: Why Google’s daunting balancing act leaves the cookie’s fate open-ended
Managing Through Crisis
Alternative attitudes towards M&A prevail as investors cool on the commoditized middle
The Programmatic Marketer
The Rundown: Singtel offloads Amobee to Tremor
Modern Retail
¿Y si… Google se separa de su pila de anuncios?
Marketing on Platforms
Uncertainties remain but Microsoft’s Netflix pact is the clearest window to its designs on ad tech
Media
What if… Google parts ways with its ad stack?
The Programmatic Marketer
MiQ has entered advanced talks with potential new private equity backers
Evolving Agencies
The Rundown: Goodway Group buys Canton Marketing Solutions, a sign of necessary agency evolution
The Confessions
Confessions of a sustainability advocate: ‘We’re dusting when the building is falling down’
Life Beyond the Cookie
Amazon and the Trade Desk ink deal to deploy UID2
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