Ronan Shields

Ronan Shields

Privacy

Google’s Privacy Sandbox plans include separate vetting for third-party code
Data Regulation

Apple chief Tim Cook on ad tech, competition, and privacy laws
Privacy

In Graphic Detail: Why people in ad tech are conflicted about what they do
Life Beyond the Cookie

The Trade Desk’s supply-path optimization efforts portend potential disruption ahead
Life Beyond the Cookie

Google plots further Privacy Sandbox trials but concerns still linger
Strategizing for the Future

Myth buster: Scrutinizing the fortunes of ad tech on the public markets
Marketing

‘The threat is hollow’: True transparency is some way off for scaled advertisers
Marketing

The 4A’s is telling its members how to crack down on unscrupulous ad tech players
The Programmatic Publisher

Brian O’Kelley: ‘Our model is to get buyers to make emissions part of their spending decisions’
Marketing

Ad tech comes under the microscope as marketers evolve their media mix
Managing Through Crisis

Ukraine invasion exposes balancing act of brand responsibility in advertising
Marketing

Public ad tech CEOs: ‘If you don’t need the capital right now, then wait’
The Programmatic Marketer

GroupM debuts Premium Marketplace after deals with Magnite and PubMatic as SPO intensifies

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