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Publishers and advertisers face new AI agent oversight hurdles
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LAST CHANCE:
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Ronan Shields
Ronan Shields
The Programmatic Publisher
How a revamped Green Media Product hopes to solve ‘problematic placements’
The Programmatic Marketer
Interpublic Group duo sued in a case alleging ‘misappropriation’ of ID data
The Programmatic Publisher
Publishers fear Google’s ‘top-level seller’ status within Privacy Sandbox proposals
The Programmatic Marketer
Ad tech’s movers and shakers are readying a resurgence of M&A activity
The Programmatic Marketer
Ad execs sound off on Amazon’s DSP dilemma
The Programmatic Publisher
Disney is rolling out DRAX Direct, a direct integration with the industry’s largest DSPs
The Programmatic Marketer
Frequency management is capping CTV ad spend
The Programmatic Marketer
The ANA is planning a programmatic benchmarking service
Español
Sectores que abogan por la competencia piden más retrasos en el Privacy Sandbox
Third-Party Cookie Primer
Competition advocates urge further Privacy Sandbox delays
Life Beyond the Cookie
Criteo is exploring a services layer for Privacy Sandbox
The Programmatic Marketer
Adalytics report exposes the intricacies of made-for-advertising sites
The Programmatic Marketer
Investment is (slowly) trickling back into ad tech
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