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Ad execs hope quarterly earnings reform can ease short-termism, but it’s no silver bullet
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Ronan Shields

Ronan Shields

Ronan Shields

  • Life Beyond the Cookie

    Ad execs sound the alarm over Google’s risky Privacy Sandbox terms

  • The Programmatic Publisher

    Teads is exploring sale options as M&A in ad tech heats up

  • Future of Measurement

    Amid Oracle fallout, advertisers are weighing up challengers against established vendors

  • The Programmatic Publisher

    The Trade Desk holds fire on full Yahoo video suspension

  • The Programmatic Marketer

    ​​Ad tech companies vie to fill Oracle’s void after shutdown 

  • The Programmatic Marketer

    As Oracle’s ad business collapses, layoffs and uncertainty ripple through the industry

  • The Programmatic Publisher

    The Trade Desk shuts advertisers’ access to Yahoo’s video content

  • Digiday @ Cannes

    Cannes Briefing: Investment bankers and private equity firms turn up en masse — ‘Here to hunt’

  • Marketing on Platforms

    Amazon unveils Ads Relevance, claiming it is no longer reliant on single IDs

  • Media

    The Trade Desk and Yahoo are locked in a trading dispute with a looming deadline

  • The Programmatic Marketer

    Advertisers once again try to crack open the secret sauce of platforms, this time with a savvier touch

  • Managing Through Crisis

    Overheard at The IAB Tech Lab Summit

  • Photograph of IAB Tech Lab's Anthony Katsur.
    The Programmatic Marketer

    The IAB Tech Lab CEO on how ‘nothing will be the same’ in digital advertising

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