Ronan Shields

Ronan Shields

The Programmatic Marketer

Inside the ‘grand bargain’ to reconcile ad tech’s warring middlemen

5 hours ago
Member Exclusive

Ad Tech Briefing: The Open Internet’s factions spar, as Big Tech players are in a dead heat for gold
Marketing on Platforms

AWS’ RTB Fabric marks a new front in the battle between Amazon and Google
The Programmatic Marketer

The great TID controversy takes another turn as Prebid moves to clarify its position
Member Exclusive

Ad Tech Briefing: Farewell to Google’s Privacy Sandbox, we barely knew ye
WTF Series

WTF is Ad Context Protocol (AdCP)?
AI Revenue Generation

Overheard at Prebid Summit: ‘Way too often, there’s a delta between what people do, and what they say they will do’
The Programmatic Marketer

With OpenAds, The Trade Desk is rewriting what it means to be ‘buy-side’
Member Exclusive

Ad Tech Briefing: Inside The Trade Desk’s POV on the future of open internet monetization
Publishing in the Platform Era

Publisher alliance Ozone makes a larger play for U.S. advertisers
Digiday @ Advertising Week

Advertising Week Briefing: Amazon is primed to take over the ad industry
Member Exclusive

Ad Tech Briefing: A Google breakup sounds ideal, but the realities are much more complicated
Google on Trial

Google’s ad tech antitrust remedy phase explained — and where the Judge might land

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