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‘They’re like Switzerland’: Brands walk tightrope between authenticity and political backlash
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Ronan Shields
Ronan Shields
The Programmatic Publisher
IAB Tech Lab’s Trusted Server Framework sparks debate… here are the arguments
The Programmatic Publisher
The outlook for ad tech M&A in 2025
Life Beyond the Cookie
‘It will happen when it happens’: Google’s Privacy Sandbox continues in limbo
The Programmatic Marketer
Scope3’s latest launch is as much about the economics of ad tech as it is about AI
Google on Trial
The Rundown: The DOJ still urges forced Chrome sale in antitrust trial
Brand Safety
Advertisers are calling for full URL-level campaign reporting, and DSPs are responding in different ways
WTF Series
WTF are JBPs?
Experimental Channels
Confirmed: T-Mobile’s talks with Blis end in $175 million sale
The Programmatic Publisher
The latest earnings round shows public markets aren’t for the faint-hearted
Marketing on Platforms
Amid stock price drops, The Trade Desk promises ‘win-wins’ for clients and publishers
Data Regulation
As Big Tech battles EU regulators, it also flaunts its value
Life Beyond the Cookie
The Rundown: Google Chrome’s IP tracking updates
The Programmatic Marketer
The Trade Desk missed its revenue target for the first time, here’s how CEO Jeff Green pledged to fix it
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