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OpenAI ads boss David Dugan on third-party measurement: ‘it’s a natural step’
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Ronan Shields
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Ad tech Briefing: Walmart’s Vibe deal is a reminder not to spend too long courting Madison Avenue
8 hours ago
Digiday @ Cannes
The hunt for a post-LiveRamp successor is already underway
Business of TV
Walmart buys ‘the Google Ads of streaming’ Vibe in a deal tipped at a $1 billion-plus valuation
Member Exclusive
Ad Tech Briefing: Agentic AI, interoperability and control dominate Cannes Lions announcements
The Programmatic Marketer
How Fanatics moved from audience targeting to optimizing campaigns for customer LTV
Digiday @ Cannes
Yahoo DSP is launching an ‘agent network’
AI Revenue Generation
Taboola expands DeeperDive into an ad network for AI apps and agents
Member Exclusive
Ad Tech Briefing: The shifting tides behind Publicis and The Trade Desk’s détente
Marketing on Platforms
Agency AI pitches are starting to face harder questions
Member Exclusive
Ad Tech Briefing: The crunch conversations at Cannes Lions now Publicis is buying LiveRamp
Media Buying
Liftoff CEO on the IPO rebound, AppLovin comparisons, and why mobile apps remain an AI growth story
The Programmatic Marketer
By the numbers: Liftoff’s IPO tests ad tech’s mettle on the public markets
Member Exclusive
Ad Tech Briefing: Containerization moves from concept to competition
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