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Inside the ‘grand bargain’ to reconcile ad tech’s warring middlemen
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11 seats left:
Join us Dec. 1-3 in New Orleans for the Digiday Programmatic Marketing Summit
SECURE YOUR SEAT
Ronan Shields
Ronan Shields
The Programmatic Marketer
Inside the ‘grand bargain’ to reconcile ad tech’s warring middlemen
5 hours ago
Member Exclusive
Ad Tech Briefing: The Open Internet’s factions spar, as Big Tech players are in a dead heat for gold
Marketing on Platforms
AWS’ RTB Fabric marks a new front in the battle between Amazon and Google
The Programmatic Marketer
The great TID controversy takes another turn as Prebid moves to clarify its position
Member Exclusive
Ad Tech Briefing: Farewell to Google’s Privacy Sandbox, we barely knew ye
WTF Series
WTF is Ad Context Protocol (AdCP)?
AI Revenue Generation
Overheard at Prebid Summit: ‘Way too often, there’s a delta between what people do, and what they say they will do’
The Programmatic Marketer
With OpenAds, The Trade Desk is rewriting what it means to be ‘buy-side’
Member Exclusive
Ad Tech Briefing: Inside The Trade Desk’s POV on the future of open internet monetization
Publishing in the Platform Era
Publisher alliance Ozone makes a larger play for U.S. advertisers
Digiday @ Advertising Week
Advertising Week Briefing: Amazon is primed to take over the ad industry
Member Exclusive
Ad Tech Briefing: A Google breakup sounds ideal, but the realities are much more complicated
Google on Trial
Google’s ad tech antitrust remedy phase explained — and where the Judge might land
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