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Publishers’ scorecard on Google’s ad tech remedies: they’re progress, but far from a clean win
Media
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Future of TV
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Ronan Shields
Ronan Shields
Member Exclusive
Ad Tech Briefing: Google’s ad tech remedies arrive just as the platform battle moves to AI
Google on Trial
Can adland realistically reduce its reliance on Google’s vertically integrated ad stack?
Marketing on Platforms
Google debuts ‘ad detection tool,’ letting marketers better assess ad experiences in Chrome
Google on Trial
As Google’s ad tech case nears its end, the antitrust fight moves to AI
Data & Privacy
Fears of Big Tech bias underpin debates around W3C’s Attribution API
The Long Goodbye
W3C Attribution API prompts debate over the future of web measurement
Member Exclusive
Ad Tech Briefing: Apple’s continued interest in ads
The Long Goodbye
WTF: W3C’s Attribution API?
Member Exclusive
Ad Tech Briefing: Private equity’s ad tech playbook returns
Strategizing for the Future
Criteo is subject to a takeover bid, further proving private equity’s continued interest in ad tech
Member Exclusive
Ad Tech Briefing: Corporate America finally buys into soccer as a mainstream sport; shadier elements of the ad industry are obliging
The Programmatic Marketer
The rise of pharma ad tech
Strategizing for the Future
OpenX hunts new CEO after parting ways with Matt Sattel as chief executive
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