Ronan Shields

Ronan Shields

Media Buying

The Rundown: Ad tech’s performance in 2025 was overshadowed by AI concerns and Big Tech
Strategizing for the Future

Yahoo pauses IAB membership amid a series of quiet cost-saving measures
Member Exclusive

Ad Tech Briefing: Criteo named first ad tech partner to OpenAI’s ChatGPT ad pilot
The Programmatic Marketer

Despite 2025 revenue beats, The Trade Desk’s stock price falls sharply after earnings update
Member Exclusive

Ad Tech Briefing: As AI promises ‘transparency,’ more light is shed on the ad tech tax
Member Exclusive

Ad Tech Briefing: Publishers are turning to AI-powered mathmen, but can it trump political machinations?
Google on Trial

In Graphic Detail: The scale of the challenge facing publishers, politicians eager to damage Google’s adland dominance
The Programmatic Publisher

Hearst rethinks brand safety to unlock news ad yield
Member Exclusive

Ad Tech Briefing: Amazon launches MCP server for agent-driven advertising
Evolving Agencies

Will Publicis Groupe keep exploring M&A or does it need to focus on what it’s already got?
Data Regulation

In Graphic Detail: The puny nature of regulatory fines compared to Big Tech’s financial prowess
Member Exclusive

Ad Tech Briefing: The Trade Desk’s CFO search indicates a tough road ahead for independents
AI Revenue Generation

Inside the debate over agentic advertising and standards

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