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How publishers are modeling – and mitigating – a future with significantly less Google search traffic
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Ronan Shields

Ronan Shields

Ronan Shields

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    Ad Tech Briefing: Containerization moves from concept to competition

    3 hours ago
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    Overheard at IAB Tech Lab Summit: Tim Berners-Lee on the agentic web

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    After Publicis’ LiveRamp deal, marketers are still working out what to worry about — and why

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    Ad Tech Briefing: Agencies reposition for the agentic era

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    Agencies are moving closer to supply, and it’s reshaping the programmatic middle layer

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    Ad Tech Briefing: The downstream implications of Publicis Groupe’s $2.2 billion bet on LiveRamp

  • Upfronts

    Why Amazon and YouTube pitched operating systems, not just TV inventory at this year’s upfront

  • The Programmatic Marketer

    By the numbers: Ad tech’s quarter of mixed fortunes

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    Ad Tech Briefing: Accountability in adland’s agentic era?

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    Future of Marketing Briefing: Memes used to be a joke. Now they’re a strategy

  • Strategizing for the Future

    The Trade Desk’s $689M revenue beat is blunted by the departure of CSO Jacobson to OpenAI

  • AI Revenue Generation

    Despite enthusiasm over its ChatGPT tie-up, Criteo’s shares slide on downgraded revenue forecast

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    Ad Tech Briefing: Yahoo pairs with Kochava to pitch ‘agentic’ DSP workflows

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