Ronan Shields

Ronan Shields

The Long Goodbye

W3C Attribution API prompts debate over the future of web measurement

11 hours ago
Member Exclusive

Ad Tech Briefing: Apple’s continued interest in ads

11 hours ago
The Long Goodbye

WTF: W3C’s Attribution API?
Member Exclusive

Ad Tech Briefing: Private equity’s ad tech playbook returns
Strategizing for the Future

Criteo is subject to a takeover bid, further proving private equity’s continued interest in ad tech
Member Exclusive

Ad Tech Briefing: Corporate America finally buys into soccer as a mainstream sport; shadier elements of the ad industry are obliging
The Programmatic Marketer

The rise of pharma ad tech
Strategizing for the Future

OpenX hunts new CEO after parting ways with Matt Sattel as chief executive
Member Exclusive

Ad Tech Briefing: Walmart’s Vibe deal is a reminder not to spend too long courting Madison Avenue
Digiday @ Cannes

The hunt for a post-LiveRamp successor is already underway
Business of TV

Walmart buys ‘the Google Ads of streaming’ Vibe in a deal tipped at a $1 billion-plus valuation
Member Exclusive

Ad Tech Briefing: Agentic AI, interoperability and control dominate Cannes Lions announcements
The Programmatic Marketer

How Fanatics moved from audience targeting to optimizing campaigns for customer LTV

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