Mitchell Parton

Mitchell Parton

Retail Media Rewritten

Retail media boom forces grocers like Kroger, Albertsons to reorganize
Retail Revolution

TikTok is talking to brands like it’s a grocer now
Retail Media Rewritten

Best Buy will allow advertisers to ‘take over’ the in-store shopping experience
Retail Revolution

Ads are coming to Best Buy stores — including on entrances, walls and checkout counters
Retail Media Rewritten

Measurement is the word defining retail media right now
Retail Media Rewritten

How Mars decides where to spend its retail media dollars
Modern Retail

Sam’s Club refreshes website, app for new era of e-commerce
Brands in Culture

‘Consumers are dying to get out of their houses’: How Cinemark’s CMO is getting people back to the movies
Retail Revolution

Inside Best Buy’s new third-party marketplace
Brands in Culture

Target’s next CEO shares his 3 top priorities in returning to growth
Retail Revolution

Warby Parker joins brands that have killed home try-on in favor of virtual tests
Retail Media Rewritten

How tariffs have upended the back-to-school season
Retail Revolution

Amazon and Instacart’s former advertising leader is transforming the way Walmart grows

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