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Illustration of a performer balancing money weights on a tightrope, symbolizing how brand safety tools help marketers maintain performance and control.
‘The processes are continuing forward’: Advertising’s dealmakers press on with M&A despite Iran uncertainty
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Mitchell Parton

Mitchell Parton

Mitchell Parton

  • Strategizing for the Future

    Lowe’s is fighting to prevent AI agent overload

  • Beyond Ads

    Retailers turn to digital rebates as alcohol sales slump

  • Retail Revolution

    Best Buy wants to be the hub for AI-powered hardware like glasses, laptops

  • Brands in Culture

    Target CEO says ‘busy families’ will be company’s focus as it seeks growth

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    Target looks to e-commerce, advertising investments to help grow the business

  • Advertising around Politics

    Brands celebrate tariff reprieve, but fresh uncertainty looms

  • AI Revenue Generation

    Walmart says AI users build 35% bigger baskets than others

  • AI Revenue Generation

    AI is changing how retailers select tech partners

  • Retail Revolution

    Why Walmart is basically a tech company now

  • Illustration of 3 fists raised into the air in protest.
    Brands in Culture

    ICE has become a national issue for Target

  • Retail Revolution

    Retailers, brands face a test: Oppose ICE or stay quiet while thousands protest

  • Retail Media Rewritten

    What Amazon’s proposed big-box store could mean for Walmart

  • Modern Retail

    Albertsons is putting digital screens for ads in more than a third of its stores

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