Michael Bürgi

Michael Bürgi

Michael Bürgi

Marketing on Platforms

Forrester issues recommendations to advertisers on how to deal with X in light of recent actions
Member Exclusive

Media Buying Briefing: Crossmedia’s global goals are to localize where holdcos can’t
Evolving Agencies

A principal media side-effect: avoiding the word ‘agency’ in contracts with clients
Member Exclusive

Media Buying Briefing: IPG and its many challenges (and opportunities)
Generative AI

How Media By Mother’s CEO wrote a quick, noteworthy pitch using generative AI
Marketing in Sports

Publicis Sports creates dedicated women’s sports unit
Evolving Agencies

CourtAvenue’s latest acquisition dives into the world of bots — the less evil kind
Member Exclusive

Media Buying Briefing: Comparing/contrasting Publicis’ and Omnicom’s 2024 results and fortunes ahead
Member Exclusive

Media Buying Briefing: Mile Marker forms out of the union of two shops with similar goals but different skill sets
Member Exclusive

Media Buying Briefing: Innovations in audio investment and activation may rejuvenate a moribund sector
Evolving Agencies

GroupM’s leadership reorg gets an assist from a McKinsey exec
Member Exclusive

Media Buying Briefing: Handicapping the 2025 national ad marketplace, from an investment POV
The Programmatic Marketer

T-Mobile has held talks to buy Vistar Media

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