Michael Bürgi

Michael Bürgi

Michael Bürgi

Future of Measurement

Rival cinema ad firms collaborate to make their data streams easier for media agencies to access
WTF Series

WTF is principal media?
Digiday+ Media Buying Briefing

Media Buying Briefing: How the upfront has changed over the last 30 years
Evolving Agencies

Transparency shift: CMOs navigate new norms in agency profit models
Business of TV

How streaming muscled its way into the upfront spotlight among the OGs of TV
Member Exclusive

Media Buying Briefing: Is Dentsu’s latest restructure the solve it needs to get back to growth?
Data Regulation

IPG’s former data chief Arun Kumar: How data collection can be improved without too much regulation
Agency Culture

Is it time to change the agency holdco model?
Member Exclusive

Media Buying Briefing: Media.Monks looks to settle internal infighting with a new COO
Strategizing for the Future

How much is Possible’s future in Michael Kassan’s hands?
Retail Revolution

Walmart rolls out a self-serve, supplier-driven insights connector
Brands in Culture

NBA CMO Henault: How the league added music and fashion to its bench strength
The Programmatic Marketer

How lack of motivation could be seen as a hindrance to solving programmatic fraud

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