Michael Bürgi

Michael Bürgi

Michael Bürgi

Business of TV

The upfront market is only now picking up steam, as buyers push pricing rollbacks on streamers
Evolving Agencies

Newly merged Amp agency is comfortable sandwiched between holdcos and other indies
Digiday @ Cannes

Omnicom wraps Cannes with an Instacart API deal to buy directly off influencer content
Digiday @ Cannes

Omnicom’s Flywheel gets certified with TikTok Shop as it ties creators to sales results
Digiday @ Cannes

Omnicom and The Trade Desk co-develop new data solutions to optimize CTV budgets
Digiday @ Cannes

Media Buying Briefing: Why influencer agencies are drawing attention at Cannes Lions
Digiday @ Cannes

Omnicom and Amazon Ads partner to connect audience data to browsing and shopping insights
Agency Culture

From music festivals to agency overhauls: Greg James is driving momentum at Havas Media Network North America
The Programmatic Marketer

Advertisers once again try to crack open the secret sauce of platforms, this time with a savvier touch
Brands in Culture

Omnicom’s Cannes strategy starts with purchase-path research showing just how much has changed
Navigating Economic Instability

Suddenly ad economy forecasts get rosier, but the biggest companies will benefit the most
Member Exclusive

Media Buying Briefing: CourtAvenue aims to be a pioneer in a new offering: AI AOR
Generative AI

How AI’s energy needs conflict with media agencies’ carbon reduction efforts

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