Michael Bürgi

Michael Bürgi

Michael Bürgi

Evolving Agencies

Paramount Skydance’s remarks show principal-based media unease isn’t going anywhere
Member Exclusive

Media Buying Briefing: Q4 wobbles a bit, and buyers wonder how it will affect 2026 spending
Member Exclusive

Media Buying Briefing: Stagwell strikes partnership with Palantir, as it zigs from rivals
Agency Culture

GSD&M gamifies its AI upskilling efforts
Brands in Culture

WPP expands AI capabilities to boost brand performance with Sightly partnership
Member Exclusive

Media Buying Briefing: Why Dentsu Japan and the rest of the holdco just don’t fit well together
Member Exclusive

Media Buying Briefing: New York’s new generation of Mad Men
Evolving Agencies

Indie agencies focus on optimizing media and creative using AI to pick up more clients
Strategizing for the Future

MMA repositions as Marketing + Media Alliance to emphasize in-market collaborative testing
Member Exclusive

Media Buying Briefing: Overheard at the Media Buying Summit: AI can be your best friend or worst enemy
Digiday Media Buying Summit

Ars X Machina’s agile mix modeling penetrates the walled gardens to measure them against other channels
Member Exclusive

Media Buying Briefing: The 5 industry themes we’ll discuss at this week’s Media Buying Summit
Future of Measurement

Nielsen enhances its cross-platform offering with attention metrics from Adelaide

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