Michael Bürgi

Michael Bürgi

Michael Bürgi

Generative AI

AdsCopilot offers agencies an AI overlay at no cost
Evolving Agencies

Horizon’s Blu AI platform focuses on being a transparent business consultancy
Member Exclusive

Media Buying Briefing: Overheard at DPMS — How agencies grapple with AI in programmatic
Member Exclusive

Media Buying Briefing: Understanding 24 Seven’s move to become a mini-holdco with three complementary agencies
Bold Call

Intended or not, the new Omnicom will forever change agencies as we’ve known them
Evolving Agencies

Paramount Skydance’s remarks show principal-based media unease isn’t going anywhere
Member Exclusive

Media Buying Briefing: Q4 wobbles a bit, and buyers wonder how it will affect 2026 spending
Member Exclusive

Media Buying Briefing: Stagwell strikes partnership with Palantir, as it zigs from rivals
Agency Culture

GSD&M gamifies its AI upskilling efforts
Brands in Culture

WPP expands AI capabilities to boost brand performance with Sightly partnership
Member Exclusive

Media Buying Briefing: Why Dentsu Japan and the rest of the holdco just don’t fit well together
Member Exclusive

Media Buying Briefing: New York’s new generation of Mad Men
Evolving Agencies

Indie agencies focus on optimizing media and creative using AI to pick up more clients

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