Michael Bürgi

Michael Bürgi

Michael Bürgi

Digiday @ Possible

At Possible, generative AI shifts from shiny object to useful tool, but with a long way to go
Digiday @ Possible

Economic uncertainty bubbles up in conversations on first day of Possible
Member Exclusive

Media Buying Briefing: Millennial parents and their Gen Alpha kids are upending consumption habits: Horizon study
Digiday @ Possible

A look inside Possible’s content this year
Evolving Agencies

How Merkle streamlined its offerings to fit Dentsu’s mission in the last year
Member Exclusive

Media Buying Briefing: How Brandtech Group is keeping up with the Joneses in generative AI
Digiday @ Possible

Under Hyve Group’s ownership, Possible conference expands its offerings
Member Exclusive

Media Buying Briefing: Can principal media actually become the hero (for some) in upfront negotiations?
Generative AI

Brandtech’s Pencil unit makes use of Google’s Veo 2 tech to craft AI content in hours, not weeks
Member Exclusive

Media Buying Briefing: What’s going on with the holding companies in India?
Evolving Agencies

WPP ups the data-driven arms race with the purchase of InfoSum
Bold Call

Bold Call: The ad industry’s herd mentality risks an unnecessarily severe slowdown
CMO Strategies

CMOs are winning trust but still falling short in transforming companies, according to CEOs

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