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Ad execs hope quarterly earnings reform can ease short-termism, but it’s no silver bullet
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Michael Bürgi
Michael Bürgi
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Media Buying Briefing: fullthrottle.ai offers an easy button for smaller agencies and brands
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Future of Measurement
Nielsen’s RealEyes partnership offers an outcomes measurement solution
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Marketing in Sports
With sports driving the marketplace, David Levy and Chris Weil hope to clean up with HS&E
Agency Culture
As S4 struggles, Sir Martin Sorrell keeps firing shots at the industry he created
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