Michael Bürgi

Michael Bürgi

Michael Bürgi

The Programmatic Marketer

T-Mobile has held talks to buy Vistar Media
Member Exclusive

Media Buying Briefing: Looks like brand safety’s back on the menu
The 2025 Notebook

Media agencies face the uncertainty of a Trump 2.0 presidency and the rise of agentic AI in 2025
Marketing in Sports

Netflix’s NFL debut capped a year of live sports tipping points for advertisers and streamers
Digiday @ CES

Omnicom Media Group and Roku partner on viewer search data, wrapping the holdco’s CES moves
Strategizing for the Future

Omnicom Media Group expands its TikTok relationship to include search keyword access
Digiday @ CES

At CES, Omnicom Media Group strikes extended purchase data partnership with Amazon via Flywheel
Digiday @ CES

Omnicom Media Group hits CES with a blitz of search-related partnerships, starting with Google
Member Exclusive

Media Buying Briefing: Publicis Media Exchange’s Joel Lunenfeld on CES and the growing role of tech in investment
Digiday @ CES

Omnicom Media Group research finds a markedly different search marketplace, and new opportunities
Evolving Agencies

Why consolidation means a potential payday for non-holdco agencies that target the ‘forgotten middle’
Strategizing for the Future

Mktg.ai aims to be the Bloomberg terminal for marketers in tracking their brand investments
Member Exclusive

Media Buying Briefing: Looking at the implications of Omnicom’s IPG purchase, including if it doesn’t happen

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