Max Willens

Max Willens

Future of Work

‘A lot of listening’: A Q&A with Conde Nast’s first chief diversity and inclusion officer, Yashica Olden
Publishing in the Platform Era

‘Ready to spend’: Publishers are angling for election-wary advertisers’ Facebook budgets
The Programmatic Publisher

‘Not a lot of experimenting going on’: Ad buyers cut back on ad format experimentation
Publishing in the Platform Era

‘Taking a bite’: Major political and news headlines are sucking up all the oxygen on Facebook
The Programmatic Publisher

‘Total whack a mole’: Rogue political ads create mounting brand safety problems for publishers
Content & Commerce

‘An educational stance’: Publishers mull CBD’s alluring – and complex – commerce opportunities
Media

‘Eager to explore more’: Business Insider’s virtual events strategy lifts volume and plants evergreen on-demand feature
Subscriptions

‘We’ve really reset our floor’: How The Atlantic gained 300,000 new subscribers in the past 12 months
The Programmatic Publisher

‘A healthy rebound’: Programmatic rally continues for publishers
Media

While cut media company pay might be returning soon, confidence in the ad marketplace not on the horizon
Audio Anywhere

‘Game of whack-a-mole’: Spotify has a counterfeit podcast problem
Media

Unconventional: How news publishers are positioning their virtual convention coverage for audiences and advertisers
Subscriptions

The subscribe page has become a laboratory for news publishers experimenting with revenue stream options

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