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‘The most controversial rebrand of the year’: Understanding the tightrope that legacy brands like Jaguar walk during a rebrand
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How Roku is leveraging data to future-proof its advertising business
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New platforms are expanding streaming TV access to brands
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Las nuevas plataformas amplían el acceso de las marcas a la televisión en streaming
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How Pixability is helping brands monitor YouTube and CTV campaigns for safety, performance and suitability
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How SMADEX is fostering collaboration with mobile advertisers through transparency
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How NBCU’s ad tech platform is changing advertiser targeting across linear TV
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