Lucinda Southern

Lucinda Southern

Audio Anywhere

TV network Fremantle is getting into scripted drama podcasts
Beyond Ads

Beano launches kids consultancy to build short-form video outside its brand
Future of TV

‘Frankly bonkers for a number of reasons’: Extending broadcaster prominence faces hurdles
Subscriptions

Readers drive 40 percent of Schibsted’s revenue
Publishing in the Platform Era

Snapchat is bringing its Shows to the UK
Marketing on Platforms

Upping dispute over political ads rules, The Financial Times pulls Facebook ads from the UK
Member Exclusive

How The Financial Times is using audio to drive subscriptions
Beyond Ads

‘We’re open for business’: BBC’s Upfronts demystifies its ad offering
Beyond Ads

How the BBC ties memory to branded content effectiveness
Going Global

Conde Nast International’s Wolfgang Blau: ‘Europe seems to play defense’
Beyond Ads

Politico’s London Playbook email newsletter has 30,000 subscribers one year in
Member Exclusive

The Native Money Pit: The hidden costs of branded content
Publishing in the Platform Era

Vogue launches a Spanish-language edition on Snapchat Discover

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