Lucinda Southern

Lucinda Southern

Media

Insider reorganizes under three divisions, two brands
Beyond Ads

How publishers navigate ‘bullshit briefs’ from agencies
Subscriptions

How The Times of London increased digital subscribers 19% in a year
Media

‘The status quo is not good enough’: UK tightens regulation around video sharing
Subscriptions

To increase retention, The Financial Times is using newsletter polls
Future of TV

Joe Media to debut 8 long-form shows in 2019
Publishing in the Platform Era

‘The risk is so low as an advertiser’: Some publishers are making more money from Apple News
Beyond Ads

‘The key word is focus’: How The Stylist Group grew digital ad revenue 72%
Future of TV

Six months in, sports app Otro pivots away from subscriptions
Subscriptions

How French newspaper Le Figaro finds value in more casual readers
Publishing in the Platform Era

How culture media brand Dazed is using TikTok
Publishing in the Platform Era

French player Le Kiosk is the newest subscription aggregator to hit the UK market
Going Global

Vogue’s global Instagram strategy is powering growth

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