Lara O'Reilly

lara@digiday.com

The Programmatic Marketer

German investment group MGI nears deal to acquire mobile ad firm Verve

by Lara O'Reilly
The Rundown: With what comes after the cookie unclear, ad tech is left in limbo

by Lara O'Reilly
The Programmatic Publisher

Publishers and marketers are mostly absent from key group deciding what comes after the third-party cookie

by Lara O'Reilly
The Programmatic Publisher

Google plans to kill off third-party cookies in Chrome ‘within 2 years’

by Lara O'Reilly
Video Anywhere

Advertisers give a mixed verdict on Amazon’s Premier League debut

by Lara O'Reilly
Going Global

‘Toe in the water’: Without much fanfare, News Corp’s The Sun launches a U.S. site

by Lara O'Reilly
The Programmatic Publisher

The paltry price paid for Unruly rattles the consolidating ad tech market

by Lara O'Reilly
WTF Programmatic

WTF is Chrome’s SameSite cookie update?

by Lara O'Reilly
Brands in Culture

The media industry’s 2020 resolutions

by Lara O'Reilly
The Programmatic Publisher

Rubicon and Telaria merge to create ‘The Trade Desk of the sell-side’

by Lara O'Reilly
The Programmatic Marketer

Eyeview becomes the latest ad tech casualty

by Lara O'Reilly
The Programmatic Publisher

Smart Adserver acquires LiquidM

by Lara O'Reilly
The Programmatic Marketer

Ad fraud moves to streaming video platforms

by Lara O'Reilly

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