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‘The most controversial rebrand of the year’: Understanding the tightrope that legacy brands like Jaguar walk during a rebrand
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Krystal Scanlon
Krystal Scanlon
Marketing on Platforms
How platform corporate execs might justify their widespread layoffs so far this year
Member Exclusive
Pitch deck: Inside TikTok’s pursuit of Super Bowl ad dollars
Member Exclusive
Pitch deck: How Amazon is selling ads on Prime Video to advertisers
Marketing on Platforms
¿Será 2024 el año más difícil para TikTok?
Marketing on Platforms
Is 2024 TikTok’s most challenging year yet?
Marketing on Platforms
Reddit aspira a liderar la “publicidad contextual y basada en intereses”: así se prepara la plataforma para 2024
Marketing on Platforms
Reddit’s aspirations to lead ‘contextual and interest-based advertising’: How the platform is gearing up for 2024
Looking Back/Ahead to 2024
Platform winners and losers of 2023
Looking Back/Ahead to 2024
TikTok’s ghosts of Christmas past, present and future
Marketing on Platforms
Anunciarse en X ahora mismo podría no ser del todo malo, para algunos
Marketing on Platforms
Advertising on X right now might not be all bad – for some
Marketing on Platforms
Is this X’s (formerly Twitter) final goodbye to big advertisers? It looks like it
Marketing on Platforms
¿Es éste el adiós definitivo de X (antes Twitter) a los grandes anunciantes? Parece que sí
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