Krystal Scanlon

Krystal Scanlon

Marketing on Platforms

TikTok pushes to attract SMBs and its latest advertising tool might just do the trick
Marketing on Platforms

A week since the U.S. election and social media is becoming more fragmented than ever
Audio Anywhere

Media buyers say programmatic spend on Spotify is increasing as platform builds its own SSP
Marketing on Platforms

Advertisers grow spending in Amazon DSP as adoption increases
Publishing in the Platform Era

Here’s how the Daily Mail intends to tackle election coverage on TikTok
Marketing on Platforms

Two years post acquisition, and X’s relationship with advertisers has never been more complex
Marketing on Platforms

Spotify tunes up its ad tech as it looks to attract even more ad dollars
Marketing on Platforms

X is set to expand its NFL content partnership with new portal
Marketing on Platforms

Tensions rise as WFA grapples with Musk’s lawsuit, splitting members
Marketing on Platforms

How the Biden-Harris administration revitalized the White House’s digital strategy
Marketing on Platforms

As TikTok rolls out Smart+, marketers grapple with AI’s advertising puzzle
The Creator Economy

Meet YouTuber Brandon B, who believes agencies shouldn’t worry about AI
Marketing on Platforms

TikTok joins the AI-driven advertising pack to compete with Meta for ad dollars

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