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Kristina Monllos
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Marketing Briefing: While World Cup is a ‘uniting event,’ sponsors play through branding fouls
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Marketing on Platforms
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Marketing on Platforms
U-Haul diversifies its social strategy to tell people it’s more than moving trucks
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Marketing Briefing: Twitter brand impersonations cause some marketers to seek crisis response plans
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Retail Revolution
Why this luxury bedding brand is diversifying its media mix to get in front of shoppers
The Creator Economy
The Container Store taps brand ambassadors to inspire people to tackle home organization
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Marketing Briefing: Why Mastercard has transitioned 25-year-old ‘Priceless’ from ad tagline to focus on experiences
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Marketing Briefing: McDonald’s, Fender, others tap nostalgia marketing as ‘consumers are looking for a sort of escape’
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Advertising Week Briefing: Why marketers are using brevity to get Gen Z’s attention
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