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Why several U.S. ad forecasts predict a better 2024, and not just because of political spending
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Kristina Monllos
Kristina Monllos
Brands in Culture
Con la película Eras Tour de Taylor Swift, los anunciantes de cine esperan un impulso en el cuarto trimestre
Brands in Culture
With Taylor Swift’s Eras Tour movie, Cinema advertisers hope for a Q4 boost
Brands in Culture
Cómo el “enorme auge” de la Fórmula 1 en EE.UU. está captando la atención de los profesionales del marketing
Brands in Culture
How Formula One’s ‘huge surge’ in the U.S. is capturing the attention of marketers and publishers
Member Exclusive
Marketing Briefing: Marketers ‘optimistic’ after WGA strike’s potential resolution, but aren’t expecting ad dollars will return just yet
Member Exclusive
Marketing Briefing: How marketers’ perception of linear TV is changing
Generative AI
La agencia interna de Canva “experimentará” con su concepto de IA utilizada en su propia publicidad
Generative AI
Canva’s in-house agency will ‘experiment’ with what it says about the AI used in its advertising
Marketing on Platforms
Así es el enfoque educativo de Neutrogena en TikTok para ganarse a la Generación Z
Marketing on Platforms
Inside Neutrogena’s educational approach to TikTok to win over Gen Z
Member Exclusive
Marketing Briefing: Marketers focus on search, discoverability as social media use evolves
Español
El director senior de IA generativa de Coca-Cola, Pratik Thakar, nos cuenta por qué la marca cree que “la inteligencia artificial está convirtiendo a todo el mundo en artista”
Member Exclusive
Marketing Briefing: Coca-Cola’s senior director of generative AI Pratik Thakar on why the brand believes ‘AI is making everyone an artist’
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