Kristina Monllos

Kristina Monllos

Super Bowl

Inside Doritos’ ‘creator-led’ marketing strategy
Member Exclusive

Marketing Briefing: Is the early ad rollout to blame for a lackluster Super Bowl?
Brands in Culture

Kicked off by the Super Bowl, irreverent bro humor and sex appeal-based marketing is officially making a comeback
Super Bowl

Mascot embrace, celeb overload and metatextual advertising: Trends dominating this year’s Super Bowl ads
Member Exclusive

Marketing Briefing: Why marketers are taking a ‘lighter approach’ to Super Bowl advertising this year
Brands in Culture

Will a ‘rebrand’ of the CMO create a better balance between brand and performance marketing?
Member Exclusive

Marketing Briefing: Why DE&I becoming a flash point is part of ‘politicization of everything’
Brands in Culture

Why the Sundance Film Festival is becoming more important for marketers
Member Exclusive

Marketing Briefing: As corporate America fosters a closer relationship with Trump, marketing will remain neutral
Brands in Culture

CMOs prepare for a Trump presidency in 2025 — which will be a different kind of CMO from his first term
Member Exclusive

Marketing Briefing: What happens to marketers when the cultural ‘cheat code’ of TikTok is gone?
Brands in Culture

2024 laid the groundwork for brand studios. Will it start to pay off in 2025?
Member Exclusive

Marketing Briefing: What will some of the major marketing trends of 2025 be?

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