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Life Beyond the Cookie
Gaming & Esports
Managing Through Crisis
The Confessions
WTF Series
Myth buster: Debunking common misconceptions about the metaverse
Media
Marketing
Future of TV
Life Beyond the Cookie
Gaming & Esports
Managing Through Crisis
The Confessions
WTF Series
Kristina Monllos
Marketing Editor
kristina@digiday.com
@kristinamonllos
Member Exclusive
Marketing Briefing: Marketers are going all in on metaverse marketing, but is it premature?
By
Kristina Monllos
Brands in Culture
Why Grey Goose is partnering with performers, designers to beef up its experiential as it returns to in-person events
By
Kristina Monllos
Brands in Culture
How Apartments.com is increasing its streaming, audio advertising to reach its ‘rental audience’
By
Kristina Monllos
Agency Culture
‘Do what we do best to help our country’: How Ukrainian creative agency IAmIdea is continuing to work now
By
Kristina Monllos
Member Exclusive
Marketing Briefing: ‘Marketers are wary’ of Elon Musk’s Twitter takeover
By
Kristina Monllos
Brands in Culture
Why Guitar Center is focusing its marketing efforts on ‘inspiration for new musicians’
By
Kristina Monllos
Member Exclusive
Marketing Briefing: Why staff turnover has become a more important metric for agencies pitching clients as the pursuit of new business evolves
By
Kristina Monllos
Brands in Culture
‘Activations and festivals are definitely back’: Why Absolut is running an in-person and metaverse experience for Coachella
By
Kristina Monllos
Agency Culture
Why 100 Roses From Concrete ran a mentorship program to help people 40-plus get back into advertising
By
Kristina Monllos
Member Exclusive
Marketing Briefing: ‘Build for the future’: Marketers and agency execs want to make their advertising work for social commerce
By
Kristina Monllos
Brands in Culture
‘Go broader’: Supergoop is aiming to boost brand awareness, get in front of new audiences with OOH, print and Twitch
By
Kristina Monllos
Member Exclusive
Marketing Briefing: As brands increase prices citing inflation, marketers work to figure out how to communicate those hikes
By
Kristina Monllos
Brands in Culture
‘It’s kind of like brand Halloween’: Why agencies and brands use April Fools’ Day to get attention with stunts
By
Kristina Monllos
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