Kimeko McCoy

Kimeko McCoy

Marketing on Platforms

Fragmentation comes to search advertising as marketers grapple with shifting search behavior
Retail Revolution

ROAS vs. incrementality: Scrutiny around ad spend grows in booming retail media space
Advertising around Politics

As Trump returns to the White House, media buyers clamp down on brand safety
Marketing in Sports

Verizon revamps sports strategy, works with Paige Bueckers and NIL athletes
Retail Revolution

Here’s who stands to benefit from – or lose to – Amazon’s new retail media offering
Marketing on Platforms

‘I need those home runs’: TikTok viral brands plan a future without the For You Page
Equality and Opportunity

DE&I recalibration from the likes of Amazon, Meta, Publicis sparks questions around faltering commitments
Marketing on Platforms

What it takes to go viral: How internet stars like Bogg Bag capitalized on TikTok fame
The 2025 Notebook

As social fragmentation continues, marketers rewrite the social playbook
Brands in Culture

How Domino’s CMO Kate Trumbull navigates inflation and reviving the brand
Strategizing for the Future

2025: The year of Twinkies, cockroaches, and chaos — Digiday Podcast looks ahead to a tumultuous year
The Creator Economy

What the rise of the niche and nano-creator means for influencer marketing
Retail Revolution

Here’s everything retail media network experts are asking for this holiday season

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