Kimeko McCoy

Kimeko McCoy

Super Bowl

How brands and agencies are prepping this year’s hybrid Super Bowl war rooms
Super Bowl

Will Twitter continue to be where brands comment on the Super Bowl – or will TikTok play usurper?
Super Bowl

Giant Spoon picks the Super Bowl to test ChatGPT’s marketing chops
Super Bowl

State Farm to skip out on a Super Bowl ad this year, going all in on TikTok instead
Member Exclusive

Marketing Briefing: Twitter, TikTok vie for ad dollars, offer incentives as they seek to own second screen for Super Bowl
Experimental Channels

Why advertisers are still making space for experimental budgets even with economic uncertainty
Brands in Culture

La “jubilación” de los personajes de M&M plantea interrogantes sobre el marketing viral y los contenidos atrevidos
Brands in Culture

The ‘retirement’ of M&M spokescandies raises questions about viral marketing, edgy content
Equality and Opportunity

Activia se une a las marcas que intensifican sus esfuerzos de marketing multicultural
Equality and Opportunity

Activia joins brands ramping up multicultural marketing efforts
Experimental Channels

‘Ninguna otra plataforma será Twitter’: A los profesionales del marketing aún no les convencen las alternativas a Twitter
Experimental Channels

‘No other platform will be Twitter’: Marketers aren’t sold on Twitter alternatives just yet
Business of TV

This sexual wellness brand is doubling (actually, tripling) down on CTV

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