Kimeko McCoy

Kimeko McCoy

Brands in Culture

JCPenney lanza dólares publicitarios a los deportes en directo para ampliar su combinación de medios mientras la industria espera el regreso de la televisión libreteada
Brands in Culture

JCPenney throws ad dollars at live sports to broaden its media mix as the industry waits for scripted TV to return
Experimental Channels

Martin Pagh Ludvigsen, Goodby, Silverstein & Partners’ director of creative technology, on the ‘philosophy’ of the fediverse
Data Regulation

Apple’s ATT crackdown emboldened DTC marketers to reinvest in Meta, Google
Marketing on Platforms

Los especialistas en marketing reconsideran BeReal tras lanzar su primera campaña global de marketing de marca
Marketing on Platforms

Marketers reconsider BeReal as it launches its first global brand marketing campaign
Evolving Agencies

Babylist, TodayTix Group and Liquid Death grow their in-house teams as they try to save money, have more control
Evolving Agencies

Women’s sports marketing boom ‘huge up and coming opportunity,’ spurs new agency services
Media

Why General Mills hopes music will help it have a viral marketing moment on TikTok
Navigating Economic Instability

Marketers are ‘hopeful yet reasonable’ ahead of Q4 and holiday season
Generative AI

¿Qué impide a grandes marcas como Pepsi y Frito-Lay adoptar la inteligencia artificial?
Generative AI

What’s stopping big brands like Pepsi and Frito-Lay from embracing AI?
Marketing on Platforms

Amidst social media fragmentation, marketers question Threads’ value after initial surge

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