Kimeko McCoy

Kimeko McCoy

Digiday @ Cannes

Cannes Briefing: After anti-‘woke’ marketing backlash, purpose-driven messaging reconsidered — plus CMO video series
Digiday @ Cannes

Resumen de Cannes: La ausencia de Twitter en Cannes deja espacio a sus competidores
Digiday @ Cannes

Cannes Briefing: Twitter’s absence at Cannes makes space for competitors
Brands in Culture

How the push for anti-‘woke’ advertising could create controversy for brand startups
Marketing on Platforms

Can Meta remain the ‘holy grail of paid advertising’ with challenges, challengers and Advantage+?
Business of TV

La marca Light + Fit de Danone invierte en publicidad digital en vídeo, pero no abandona la televisión lineal
Business of TV

Danone’s Light + Fit brand invests in digital video ad spend, but won’t let go of linear TV
The Creator Economy

Por qué Cars.com se aleja del marketing de resultados y se acerca a los influenciadores
The Creator Economy

Why Cars.com is driving away from performance marketing and toward influencers
Agency Culture

Por qué el jefe global de marketing de Airbnb dice que la crítica a las agencias creativas internas es una falacia
Marketing on Platforms

Mientras Estados Unidos regresa a la oficina, Xerox regresa a la publicidad
Marketing on Platforms

As America returns to the office, Xerox returns to advertising
Agency Culture

Why Airbnb’s global head of marketing says in-housing agency critique is a fallacy

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