Kimeko McCoy

Kimeko McCoy

Marketing on Platforms

Marketers reconsider BeReal as it launches its first global brand marketing campaign
Evolving Agencies

Babylist, TodayTix Group and Liquid Death grow their in-house teams as they try to save money, have more control
Evolving Agencies

Women’s sports marketing boom ‘huge up and coming opportunity,’ spurs new agency services
Media

Why General Mills hopes music will help it have a viral marketing moment on TikTok
Navigating Economic Instability

Marketers are ‘hopeful yet reasonable’ ahead of Q4 and holiday season
Generative AI

¿Qué impide a grandes marcas como Pepsi y Frito-Lay adoptar la inteligencia artificial?
Generative AI

What’s stopping big brands like Pepsi and Frito-Lay from embracing AI?
Marketing on Platforms

Amidst social media fragmentation, marketers question Threads’ value after initial surge
Experimental Channels

Why virtual influencers have died off despite the AI boom that has a chokehold on the industry
Marketing on Platforms

TikTok’s growth has brands like The Athlete’s Foot seeking TikTok agencies
Evolving Agencies

Por qué el vicepresidente creativo de Frito-Lay rechaza la retórica del “nosotros contra ellos” a la hora de trabajar el marketing interno
Evolving Agencies

Why Frito-Lay’s vp of creative rejects ‘us against them’ rhetoric in in-housing trend
Member Exclusive

Marketing Briefing: Diversity execs sound off on the current state of DE&I in advertising – a work in progress

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