Kimeko McCoy

Kimeko McCoy

Life Beyond the Cookie

What Google’s third-party cookie left turn means for retail media’s growth spurt
The Creator Economy

How Twitch CMO Rachel Delphin works to woo livestream creators in a fragmented digital marketplace
Generative AI

‘It’s a perception worry’: Marketers say AI safety guardrails need more nuance
The Confessions

‘Is it even worth it?’: Confessions of an agency exec on client challenges with generative AI peak
The Creator Economy

As influencer marketing grows, so do micro-influencer rates: ‘there have been 10-20% fee jumps year-over-year’
Brands in Culture

Nike eyes marketing moment at the Olympics, as industry execs sound off on the brand’s challenges
Brands in Culture

GoDaddy shifts gears: CMO Fara Howard talks about-face from provocative Super Bowl ads to focus on small businesses
Business of TV

‘We’re watching the war’: Tubi hits growth spurt, but isn’t part of the streaming wars, CMO Nicole Parlapiano says
Generative AI

‘Everything is AI now’: Amid AI reality check, agencies navigate data security, stability and fairness
Retail Revolution

Companies seem determined to make everything a retail media network. How did we get here?
Generative AI

Inside ALDO’s in-house generative AI and machine learning strategy
Marketing on Platforms

How fast-food chain Carl’s Jr. is pushing CTV to become a performance channel
The Creator Economy

‘A joint effort’: How Wells Fargo sets expectations for how it works with influencers

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