Julian Cannon

Julian Cannon

Julian Cannon

Beyond Ads

Vying for new shoppers, Bloomingdale’s joins Barbiecore boom
Brands in Culture

Brands take their intellectual properties to Hollywood — with marketing mixes to go along with them
Brands in Culture

Cereal company builds millennial, Gen Z following on TikTok, Instagram as social media behavior and algorithms change
Beyond Ads

Así es la estrategia de contenidos e influencers de Nascar con TikTok destacando negocios locales
Beyond Ads

Inside Nascar’s content and influencer strategy with TikTok highlighting local businesses
Beyond Ads

Sprite intenta llegar a la Generación Z y a los millennials con códigos QR y gasto en redes sociales en honor al 50 aniversario del hip-hop
Beyond Ads

Sprite tries to reach Gen Z, millennials with QR codes, social spend honoring hip-hop’s 50th anniversary
Beyond Ads

Mientras Apple entra en el mercado de los visores de realidad virtual, otras marcas adoptan una postura de espera
Beyond Ads

As Apple enters the VR headset market, brands take a wait-and-see approach
Experimental Channels

Slim Jim is using its Discord channel to build interest in NFTs, metaverse efforts
Marketing on Platforms

Por qué el nuevo producto de Pepsi, rival de Sprite, tiene una nueva estrategia social – y un nuevo grupo demográfico objetivo para acompañarla
Marketing on Platforms

Why Pepsi’s new Sprite rival has a new social strategy — and a new target demographic to go with it
Beyond Ads

Con ayuda de la estrella de TikTok Keith Lee, Pepsi espera atraer a la Generación Z a los restaurantes de propietarios afroamericanos

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