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How Google took control over online advertising, according to those who watched it happen
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Jessica Davies
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Jessica Davies
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Media
The New York Times’ T Brand Studio International seeks video talent to stay competitive
Data Regulation
Google is still at odds over industry GDPR standards
Beyond Ads
How The Guardian overhauled its content studio to make it more efficient
WTF Series
WTF is bid shading?
The Programmatic Marketer
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Data Regulation
The impact of GDPR, in 5 charts
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‘We took ownership’: How The Guardian rid itself of hidden ad tech fees
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Ad tech’s bid-caching controversy, explained
Publishing in the Platform Era
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DSPs grapple with whether to bid on impressions with no GDPR consent signals
Data Regulation
Under GDPR, publishers are adopting CMPs for fear of losing out on ad revenue
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Fraud coming to GDPR consent strings is the new GDPR worry
Agency Culture
‘The opposite of lean and agile’: Agency execs sound off on work culture
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