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TikTok rebrands its advertiser pitch around full-funnel ambition
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Jessica Davies
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Jessica Davies
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Going Global
In the name of efficiency, Vice reorganizes international digital operations
The Programmatic Publisher
Publishers enjoy short-term CPM spikes up to 50% in first few days of Google’s first-price auction rollout
Member Exclusive
‘They’re slowly starting to kill it’: Ad tech execs brace for Apple to scrap in-app ad tracking
Media
Sports publisher GiveMeSport credits improved page speed for direct traffic jump of 63%
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Sellers.json, ITP, data clean rooms, bid translation: A guide to ad tech’s big issues
Data Regulation
‘Don’t sit on the fence’: UK regulator reiterates GDPR warning to ad tech companies
Digiday @ DMEXCO
‘I was mortified’: Ad tech veterans on their worst Dmexco mishaps
The Programmatic Marketer
What to know about Google’s implementation of first-price ad auctions
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What Firefox’s anti-tracking update signals about wider pivot-to-privacy trend
The Programmatic Publisher
‘The math is wrong’: Publishers grumble about Google’s ad targeting research
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WTF is TCF 2.0?
Data Regulation
Advertising casualties of the pivot to privacy
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The Financial Times’ John Ridding and BoF’s Imran Amed on future collaborations
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