Ilyse Liffreing

Ilyse Liffreing

Marketing

Clorox CMO Eric Reynolds: Demand for content is driving our 120-person in-house agency
Marketing

‘You have to have support from the C-suite’: Brands struggle with moving marketing in-house
Marketing

‘Agencies take too long to get things done’: Brands sound off on in-house agencies and data problems
Marketing on Platforms

Inside Citibank’s revamped content strategy
Marketing

From broadcast ads to garbage can wraps: Inside Experian’s in-house creative agency
The Confessions

Confessions of a TV ad buyer: ‘Sometimes a client’s media plan makes no sense’
Marketing on Platforms

Under Armour is running a YouTube series on IGTV
Member Exclusive

‘It’s sexy, mysterious, and valuable’: Ad agencies are offering data science courses to brands
Media

Post-print, Nylon looks for its digital footing
Member Exclusive

How media companies are courting direct-to-consumer brands
Marketing

Inside MightyHive, the agency helping brands create in-house agencies
The Confessions

Confessions of a data scientist: ‘Marketers don’t know what they’re asking for’
Marketing

Poshmark is launching a gifts section for the holidays

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