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Hilary Milnes
Hilary Milnes
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How Harper’s Bazaar gets its readers to shop
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Makeup brands are testing augmented reality to drive conversions
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With other social platforms ‘maxed out,’ InStyle magazine focuses on Pinterest
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Rent the Runway’s bringing access-over-ownership to high-end fashion
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More influencers, fewer posts: How Instagram’s algorithm will affect fashion brands
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‘It can bottle our energy’: Why Bloomingdale’s is going all in on Snapchat
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Bobbi Brown blends online and offline to boost makeup sales
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British Vogue tests breaking fashion news alerts on WhatsApp
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Mac’s Tumblr gives makeup lovers a backstage look at fashion week
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Yoox Net-a-Porter turns to IBM to propel its luxury e-commerce experience
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3 retailers using Snapchat as a platform for ‘screenshot surveys’
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Hip shopping app Spring is linking with Kim Kardashian’s mobile game
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How one app is trying to turn the Apple Watch into a fashion week status symbol
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