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TikTok rebrands its advertiser pitch around full-funnel ambition
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Forget short attention spans, The Economist is going long on digital video
Marketing
REI declares war on Black Friday with #OptOutside push
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James Bond’s ‘Spectre’ is the first brand to get its own Snapchat Discover channel
Glossy
‘In China you have to use it’: How WeChat is powering a mobile commerce boom
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Hearst to target online shoppers with new digital-only site
Media
Why NBCU is testing an ad-free streaming service
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Skittles is the NFL’s first big sponsor for its new Snapchat experiment
Media
From pen to programmatic: The animated life of native ads
Marketing
Brands are already using Instagram’s Boomerang
Marketing
Why big beer brands are targeting men with clothing collections
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Mail Online turns to vertical video for growth
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Facebook expands search to better compete with Twitter, Google
Marketing
Adobe, GS&P and Ad Council introduce eye emoji for new anti-bullying campaign
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