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‘The billable hour does not allow for any meaningful innovation’: S4 Capital builds subscription model for the AI age
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The Confessions
Confessions of a small agency co-founder: ‘Consultants are dumbing down the business’
Marketing
At AskMen, native advertising means hosting running events for Asics
Media
Snapchat’s new ad format invites people to click to view more from brands
Marketing
What if publishers served ads, not JavaScript?
Media
Instant messaging comes to Tumblr
Media
Instagram’s new marketing program paves way for more brands to spend
Media
The Verge’s car coverage now drives as much as 30 percent of its traffic
Media
Why the mobile ad market is so dependent on app installs for growth
Media
After nabbing 5.6 million viewers, Twitch will be keeping Bob Ross on the air
Marketing
Don’t expect holiday fare at Nordstrom until Black Friday
Media
Snapchat went from 20 million photos a day to 6 billion video views in three years
Media
Facebook’s traffic to top publishers fell 32 percent since January
Marketing
Op-ed: Mobile is driving the decline of traditional ad tech
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