Instant messaging comes to Tumblr
If communicating on Snapchat, Facebook, WhatsApp, LinkedIn, Twitter and other apps wasn’t enough to get your message across, Tumblr is launching its own private messaging tool it said in a blog post today.
Before this, the only way Tumblr users could communicate with each other was by reblogging posts with comments or its clunky and generally hated Fan Mail feature, which is being jettisoned for this. Now users can communicate privately and in real-time with threaded conversations, a feature Tumblr says had been among the most-requested.
Messaging isn’t available to everyone just yet. Tumblr says it’s using a “viral launch” with only 1,500 people getting the tool for now. More users will get it when someone with it messages them, creating a chain effect. (Everyone will have it by early December.)
But does this green earth really need another messaging service? Tumblr founder and CEO David Karp told Wired that, yes, it does because Tumblr’s community is based on strangers sharing similar interests who are looking to start conversations with each other:
“We’re not trying to take on Facebook through Tumblr messaging,” says Karp. “It’s really organized around this community of strangers who are obsessed with the same stuff, and being able to find each other and talk to each other… This should be the central feature, this should be the backbone for all the user-to-user and user-to-group interactions happening on Tumblr.”
That’s different from competitors, like Facebook Messenger, where those communities are built around real-life friendships. Of course, having a complete strangers reach out and touch you is weird, so Tumblr has built-in safety tools, like limiting who can message them, if a user suffers from stranger danger.
For now, Tumblr says users can’t share the lifeblood of Tumblr, a.k.a. GIFs, but it’s working on it for future versions.
Sales al fresco: Publishers adopt new tactics to gain essential face time with clients
Publisher commercial execs don't expect in-person sales meetings to return any time soon, but have adopted various in-person options in the interim.
Vendors jostle for position ahead of coming contextual pivot
Vendors hawking contextual wares have swamped publishers and agencies, hoping to grab media dollars once spent using third-party cookie targeting.
The Washington Post staffs up in Asia and Europe to relieve pressure from U.S. breaking news teams
The Post's news hubs in Seoul and London are meant to ensure the publication has reporters in different time zones to cover news as soon as it breaks.
SponsoredDeep Dive: How AI steered The Ad Council’s campaigns during crisis
The past year transformed the way audiences respond to advertising. The pandemic, quarantine and social unrest radically altered consumers’ sensitivities, and real-time news cycles made every campaign message fraught with potential pitfalls. As NPR reported in 2020, organizations raced to keep up with the public’s changing perceptions of marketing and what resonated — or fell […]
‘The elephant in the room’: Companies persist with fingerprinting as a workaround to Apple’s new privacy rules
Where there’s a will there’s a workaround plan, especially if the company is worried about the financial blow from Apple’s crackdown on in-app tracking.
LiveRamp is name-dropping Macy’s, and its money, in pitches to publishers. Here’s why
In what publishers say is an aggressive sales tactic, LiveRamp is telling them brands like Macy's and Morgan Stanley want to spend on their inventory.