Instant messaging comes to Tumblr

If communicating on Snapchat, Facebook, WhatsApp, LinkedIn, Twitter and other apps wasn’t enough to get your message across, Tumblr is launching its own private messaging tool it said in a blog post today.

Before this, the only way Tumblr users could communicate with each other was by reblogging posts with comments or its clunky and generally hated Fan Mail feature, which is being jettisoned for this. Now users can communicate privately and in real-time with threaded conversations, a feature Tumblr says had been among the most-requested.

Messaging isn’t available to everyone just yet. Tumblr says it’s using a “viral launch” with only 1,500 people getting the tool for now. More users will get it when someone with it messages them, creating a chain effect. (Everyone will have it by early December.)

But does this green earth really need another messaging service? Tumblr founder and CEO David Karp told Wired that, yes, it does because Tumblr’s community is based on strangers sharing similar interests who are looking to start conversations with each other:

“We’re not trying to take on Facebook through Tumblr messaging,” says Karp. “It’s really organized around this community of strangers who are obsessed with the same stuff, and being able to find each other and talk to each other… This should be the central feature, this should be the backbone for all the user-to-user and user-to-group interactions happening on Tumblr.”

 

tumblrhp
You used to call me on my cell phone: Tumblr’s new messaging app

 

That’s different from competitors, like Facebook Messenger, where those communities are built around real-life friendships. Of course, having a complete strangers reach out and touch you is weird, so Tumblr has built-in safety tools, like limiting who can message them, if a user suffers from stranger danger.

For now, Tumblr says users can’t share the lifeblood of Tumblr, a.k.a. GIFs, but it’s working on it for future versions.

https://digiday.com/?p=145962

More in Media

Digiday+ Research: Publishers take their focus off events as revenue dips

The percentage of publishers making money from events hit a low as of the first quarter of this year and, as a result, fewer publishers plan on putting a focus on growing that part of their business.

What platforms, brands and agencies hope to get out of the Possible conference in year 2

Year two of Possible is once again being held in Miami Beach, and it will take place from April 15-17 with 3,000 attendees expected to listen to another 200 or so speakers, including Snap’s Colleen DeCourcy, Uber Ads’ Megan Ramm and UM Worldwide’s Matthew Smith.

AI Briefing: Cloud giants’ AI ambitions create new partnerships — and new competitive concerns

Last week, tech companies like Google, Microsoft and Amazon all announced updates more updates for their cloud and AI efforts