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As Trump returns to the White House, media buyers clamp down on brand safety
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Media
Battered in the US, IBT Media is expanding in Europe
Sponsored
The blind spot: Why testing creative often fails
Media
Inside Fatherly’s very grown-up viral video strategy
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Down but not out: 5 charts on the state of Gawker Media
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Denny’s Facebook Live gambit: an animated talking pancake
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Posting a GIF gets agency exec a smackdown by Olympics brand police
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Rent the Runway uses employees and Snapchat to find customers the right fit
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How holistic platforms could bridge the programmatic and direct divide
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Instagram gives marketers a new tool to muzzle haters
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The Huffington Post’s midlife crisis
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Sign of the Times: The New York Times is buying an experiential agency
Sponsored
AKQA on search marketing in a post-browser future
Marketing
Wearable and in-store fashion tech: Where are they now?
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