The landscape of wearable and in-store technology is littered with the bones of failed ventures and bad ideas.
The questions facing any would-be wearable company are myriad: Is the product practical? Will the average consumer or retailer purchase it and understand how to use it? Beyond that, can these gadgets actually turn a profit?
To read the rest of this story, please visit Glossy.
-
Member ExclusiveMarketing Briefing: Ad execs and marketers say this Olympics has ‘lost its luster’
The typical global fervor for the Olympics is lacking this year, making it less of a marketing must than in years previous. More in this week's Digiday+ Marketing Briefing.
-
Member ExclusiveCMO Summit Recap: How marketers are adjusting to the delayed phase-out of third-party cookies
Digiday’s CMO Summit on July 19-20 covered some of the big issues facing marketers in this pivotal year, including the new timeline for the phase-out of third party cookies.
-
Cheat sheet: Comscore hopes to ease advertisers off cookies with new contextual targeting play
Comscore is hoping a series of data partnerships will help accelerate a pivot to contextual targeting, as ad buyers prepare for the end of third party cookies.
-
SponsoredHow the ad industry can use its borrowed time to future-proof first-party data solutions
Trent Lloyd, co-founder and head of brand solutions, Eyeota Google’s updated timeline for its Privacy Sandbox rollout, including its two-year delay of third-party cookie deprecation on Chrome, didn’t come as a surprise to many industry observers, given the limited utility of Google’s FLoC and the slow momentum of the Privacy Sandbox in the World Wide […]
-
Netflix’s new vp of game development Mike Verdu brings much-needed skillsets
Earlier this month, Netflix doubled down on its commitment to gaming by hiring Mike Verdu to head up its game-development department.
-
Stagwell bets on organic growth to power its merger with MDC Partners, as it retires the MDC name
Stagwell Group's merger with MDC Partners will close next week, and the new company expects major organic growth.
