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CMOs prepare for a Trump presidency in 2025 — which will be a different kind of CMO from his first term
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Media
Apples and oranges: Why a TV viewer does not equal an online video view
Marketing
Justify yourself: We ask bloggers why they’re valuable to brands
Media
‘We have a unique advantage’: A look at The New York Times podcast operations, six months in
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Media
How Bloomberg is trying to own Brexit coverage
Sponsored
From OTT platforms to publishers: Here’s how to make money
Media
Why Bloomberg, ESPN and others aren’t doing Facebook Instant Articles
Media
YouTube and Facebook leave video platform pretenders in the dust
Media
Ad tech smells opportunities in branded geofilters
Media
The Financial Times buries developer job post in its new site’s code
Sponsored
First-party data will fuel the final frontier of digital marketing
Media
Bloomberg claims new article page cuts load time in half
Media
At The Independent, ‘commercial journalists’ join the newsroom
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