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With the rise of retail media networks, marketers continue to grapple with lack of standardization
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Carla Rover
Carla Rover
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Short Takes: 24/7 Real Media Dives into RTB
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Explainer: What SOPA Means for the Online Ad Industry
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Short Takes: Conde Nast Launches Private Exchange
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Microsoft on the Big Ad Deal
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Short Takes: Trust Metrics Focuses on Ad Environments
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Short Takes: How Google Learned to Connect on TV
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Why Scripps Bets on the DMM
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Short Takes: Metamarkets
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Translating RTB for China
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Short Takes: Euclid Elements Has All Eyes on You
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RTB’s Image Problem
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Explainer: Why Pixel Tracking is Increasingly Popular
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Why WPP Banks on Fabric for Data Automation
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