CTV Advertising Strategies:

Insights from CTV leaders at Dentsu, Horizon Media and more

SECURE YOUR SEAT

Short Takes: Conde Nast Launches Private Exchange

Conde Nast is the latest publisher to get in on the private exchange business. The Admeld-powered exchange will feature all of the Conde Nast content brands, including but will not be extended to include print. The exchange has announced eBay and Macy’s as exchange clients.

The move is significant in that Conde had refused to sell its inventory to ad networks out of fear of compromising its core direct-sales efforts. A big push from private-exchange providers like Admeld and Pubmatic is that publishers do not need to be binary in their approaches to direct and indirect sales.

Conde Nast has experienced a digital growth spurt of sorts, at least on the subscription front, with its digital editions gaining steadily even as it lost 3 percent in print ad page sales during the first three quarters of 2011. On the ad front, Wired publisher Howard Mittman tweeted yesterday that 40 percent of its ad sales revenue now come from digital.
https://digiday.com/?p=1681

More in Media

LinkedIn makes it easier for creators to track performance across platforms

LinkedIn’s new API marks a strategic move to position itself more firmly in the creator economy — and make the platform more attractive to advertisers. By allowing creators to integrate performance data into third-party tools, LinkedIn is reducing friction in campaign reporting and making it easier for brand partners to assess ROI.

Ad Tech Briefing: The ‘plumbers’ posing as the unlikely saviors of the internet

After several false dawns, can Cloudflare’s ‘anti-AI scraping tool’ finally offer publishers a road to commercial redemption? 

Generative AI, not ad tech, is the new antitrust battleground for Google

Global regulatory scrutiny is shifting from Google’s ad tech and search dominance to generative AI, as they aim to address the most pressing threats to publisher business models.