Explainer: Why Pixel Tracking is Increasingly Popular
What It is: Pixel tracking often involves placing a clear graphics file, called a GIF, on a webpage. The pixel doesn’t have to be clear, any element that is on the webpage can be used to track. The invisibility only helps a gif blend seamlessly into the page. The pixel holds information about the device accessing the page and delivers it to the website owner in real time. Pixel tracking has been around since the beginning of the Web, but now some marketers are going back to basic pixel-tracking to get the information that matters most: who is clicking through on ads and ending up on a sales page.
‘We’re out there hitting the pavement’: Ad management firms scoop up sites ahead of cookie changes
Ad management platforms such as Cafe Media and Freestar have collectively gobbled up the rights to thousands of sites' ad inventory.
Browser makers, now including Mozilla’s Firefox, are already ditching Google’s proposed cookieless ad targeting method FLoC
Google's cohort-based tracking needs browser support to work, but browsers like Brave and Microsoft Edge can easily block its functionality.
‘It’s OK if someone wants to work 3 or 4 days a week’: How female news leaders are changing media culture for women
There's still a long way to go before the media workplace is a level playing field for men and women, but female news chiefs are pushing hard to change internal cultures.
SponsoredAs publishers recognize the true cost of malvertising, recent cases highlight the damage
Malvertising — the use of ad tech by malicious actors to attack end users at scale — has been a silent but insidious aspect of digital advertising in recent years. Now, however, the extent of the damage, both real and potential, is expanding. And it should, according to experts, as approximately $1 billion revenue was lost […]
Cheat Sheet: What a ‘radical’ GOP antitrust bill that would kill big tech acquisitions has in common with the Democrats’ push for reform
Bipartisan momentum behind Sen. Josh Hawley’s antitrust bill is likely to be tepid, but it could spur more dialogue on anti-competitive behavior in an tech-ruled era.
Member ExclusiveMedia Briefing: How publishers are pushing podcasts to new audiences
Podcast listening has rebounded from an initial pandemic-induced dip. But publishers still have work to do to attract more people to their shows.