Explainer: Why Pixel Tracking is Increasingly Popular
What It is: Pixel tracking often involves placing a clear graphics file, called a GIF, on a webpage. The pixel doesn’t have to be clear, any element that is on the webpage can be used to track. The invisibility only helps a gif blend seamlessly into the page. The pixel holds information about the device accessing the page and delivers it to the website owner in real time. Pixel tracking has been around since the beginning of the Web, but now some marketers are going back to basic pixel-tracking to get the information that matters most: who is clicking through on ads and ending up on a sales page.
Gannett relaunches CTV streaming channels as ‘home’ for original, long-form videos
Gannett is relaunching its CTV streaming channels with more long-form programming and on additional distribution platforms after a rise in views and time spent watching.
Member ExclusiveMedia Briefing: As student athletes begin signing brand deals, sports publishers want in
Sports publishers are building new franchises that will connect the newly available student athletes with advertisers.
Exclusive: Substack continues its acquisition streak with public correspondence startup Letter
The acquisition comes as Substack’s biggest, newest competitors are trying to position newsletters as one hub in a larger relationship between creators and their audience.
SponsoredHow the ad industry can use its borrowed time to future-proof first-party data solutions
Trent Lloyd, co-founder and head of brand solutions, Eyeota Google’s updated timeline for its Privacy Sandbox rollout, including its two-year delay of third-party cookie deprecation on Chrome, didn’t come as a surprise to many industry observers, given the limited utility of Google’s FLoC and the slow momentum of the Privacy Sandbox in the World Wide […]
Now hiring: The FTC seeks ad tech and social media experts as it shifts its approach to investigating data abuses
The FTC's chief technologist aims to shift away from reliance on legalistic remedies to stop data abuses and wants technologists who understand ad tech and algorithms to help.
LinkedIn looks to premium publishers as a way to drive subscriber revenue
The pilot program is designed to drive subscriber revenue for both participating publishers as well as LinkedIn.