Explainer: Why Pixel Tracking is Increasingly Popular
What It is: Pixel tracking often involves placing a clear graphics file, called a GIF, on a webpage. The pixel doesn’t have to be clear, any element that is on the webpage can be used to track. The invisibility only helps a gif blend seamlessly into the page. The pixel holds information about the device accessing the page and delivers it to the website owner in real time. Pixel tracking has been around since the beginning of the Web, but now some marketers are going back to basic pixel-tracking to get the information that matters most: who is clicking through on ads and ending up on a sales page.
‘Taking a bite’: Major political and news headlines are sucking up all the oxygen on Facebook
A confluence of national headlines and surging political ad spending appears to be eating into the Facebook referral traffic of several publishers.
Food52 jumps further on the streaming bandwagon with its new OTT app
First building up its long form video content on Xumo and YouTube, the food publisher is planning to display similar content on the OTT app, but will play to a new kind of audience consumption habit: binging.
‘All taking a chance on each other’: Jasper Wang on Defector Media’s collective ownership structure
A group of 18 former Deadspin employees have launched Defector Media with a much more collective ownership structure.
SponsoredIn the race to shore up revenue, publishers are overlooking deal terms
Many publishers are struggling to keep their business models afloat with cookies dying and brands tightening their ad spend in an age of pandemic and recession. To contend with unprecedented challenges, publishers have taken to implementing a wide variety of new tactics. Some are turning to alternate revenue streams, such as subscriptions and affiliate marketing. […]
Member ExclusiveBack in the fold: For many advertisers, just a commitment from Facebook to change is enough to return
Facebook has made several commitments to change the way it handles hate speech on its platform — but we've yet to see many of them in action.
Deep Dive: How media buying execs are adapting to the challenges and changes of 2020 and beyond
The coronavirus crisis has brands and the media they rely on scrambling to adapt to sweeping shifts in consumer behavior and attitudes.