Explainer: Why Pixel Tracking is Increasingly Popular
What It is: Pixel tracking often involves placing a clear graphics file, called a GIF, on a webpage. The pixel doesn’t have to be clear, any element that is on the webpage can be used to track. The invisibility only helps a gif blend seamlessly into the page. The pixel holds information about the device accessing the page and delivers it to the website owner in real time. Pixel tracking has been around since the beginning of the Web, but now some marketers are going back to basic pixel-tracking to get the information that matters most: who is clicking through on ads and ending up on a sales page.
The role of the CEO is expanding as people turn to business leaders for stability in time of social uncertainty
With public trust in government leaders falling short, alongside wariness of disinformation, employers are expected to step up to bring stabilization.
Member ExclusiveMedia Buying Briefing: To own or not to own, that’s the question with agencies and data — Part I: Publicis/Epsilon
The agency holding companies have chosen divergent paths over how to leverage and incorporate data, which in the last five or so years has muscled its way to the forefront of most media decisions.
‘How can we collaborate together’: Publishers welcome rise in Black History Month RFPs
In the wake of 2020, brands are eager to show support for Black communities and content, and publishers are making the most of it.
SponsoredThe evolution of shoppable content lies in social media streams
With the physical and social aspects of shopping stripped away due to various lockdown restrictions around the globe, shoppable social media is poised to fill the void. In a recent example, Instagram launched its Reels and Shop tab for users to connect with brands and creators — and to discover products. The social media platform will […]
‘We’ll never go back to the way things were’: Confessions of a producer on in-person shoots
The Covid-19 vaccines will create uncertainty around transmission between the vaccinated and unvaccinated in a workplace.
‘More regulatory minded’: ANA’s lobbyist on what advertisers can expect from Biden’s presidency
The ad industry will try to convince legislators that advertising and digital communication are central to economic recovery.