Analytics firm Ace Metrix released a study Wednesday of dotcom ads on TV and found that Google’s ads made the most positive impact with consumers. The company quizzed consumers on attributes of ads, such as relevance, desire, likeability, persuasion, watchability, information, and its ability to hold their attention.
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Digiday+ Research: Publishers’ programmatic revenue didn’t shake out the way they’d hoped, but it’s still a bright spot
Digiday+ Research found that publishers’ programmatic ad revenue didn’t quite live up to expectations this year, but they still see it as a growth area.
For a couple of publishers, referrals from Google are down upwards of 60%.