The publishing world is beset with an avalanche of data and an ever-widening array of so-called ad tech solutions. Swimming through that murky sea of options is made even more difficult as the rise of RTB and private exchanges makes it difficult for publishers to objectively analyze, price and predict inventory value. There’s downward pressure from the market, there’s intra-industry pressure to maintain a reasonable floor price, and then there’s all of the consumer data from social, e-commerce and offline that can make the valuation of a publisher’s audience fluctuate wildly.
How clients are dictating agencies’ return to in-person work
As we continue redefining work culture, client relationships are often influencing the way agencies and media firms make real estate decisions.
Why BeReal poses security risks at work
Part of BeReal's appeal and its differentiation from other social media platforms is the spontaneity and lack of planning for what is shared. But that presents its own challenges.
Apple, Spotify podcast feeds pose challenges for growing subscriptions
Podcasters are waiting for Apple and Spotify to offer more flexibility and features to grow listenership and discovery for show subscriptions.
SponsoredHow marketers are tailoring data-driven creative to engage audiences on CTV
Media Briefing: Publishers prepare for an earlier holiday shopping season
Gallery Media Group and Future are reworking their affiliate commerce content strategies this month to cover retailer's shopping events.
Massive political advertising clashes with holiday media buying, creating a ‘tsunami’ effect for Q4
This year, the fourth-quarter ad marketplace feels quite different, and for a number of reasons, some for the better and some not.