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‘The most controversial rebrand of the year’: Understanding the tightrope that legacy brands like Jaguar walk during a rebrand
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Antoinette Siu
Antoinette Siu
Generative AI
How media agencies are shifting toward generative AI content in influencer marketing
Generative AI
Dentsu’s incoming data, tech chief discusses how generative AI could shape the future
Generative AI
Why media agency execs are attending tech shows in greater numbers as AI disrupts their businesses
Member Exclusive
Media Buying Briefing: Influencer agencies prep worst-case scenarios if TikTok gets banned
The Creator Economy
Razorfish launches in-house creator offering as agencies grow content practice
Member Exclusive
Media Buying Briefing: How agencies are holding themselves accountable to DEI initiatives
Digiday Media Buying Summit
Vox Media, MilkPEP and Gale ink multi-million dollar media partnership to increase women’s representation in sports
Member Exclusive
Media Buying Briefing: Influencer marketing looks to grow with AI avatars and shoppable content
Audio Anywhere
Audio agency ARM looks to boost streaming buys in podcasting with its own audience buying platform
Member Exclusive
Media Buying Briefing: Topics we’ll tackle at the Media Buying Summit next week
Strategizing for the Future
How agencies are tackling growing sports media fragmentation
The Creator Economy
Video-focused firms Pixability, Culture Genesis team up to expand diverse creators network
Member Exclusive
Media Buying Briefing: Agencies’ AI efforts lead to aliens and Whoppers
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