Antoinette Siu

Antoinette Siu

Member Exclusive

Media Buying Briefing: From deepfakes to political leanings, agencies create brand safety products to flag creator risks
The Creator Economy

How one company hopes to expand creators’ presence in TV ads as CTV engagement grows
Digiday Media Buying Summit

Agencies take diversity efforts beyond the numbers
Digiday Media Buying Summit

Agency execs balance automation and strategy with new ad formats
Member Exclusive

Media Buying Briefing: How incrementality testing helps tackle cookie, attribution challenges
Strategizing for the Future

How independent agencies go on the offensive to find new growth opportunities
The Creator Economy

Plus Company agencies combine forces on a new influencer marketing model
Member Exclusive

Media Buying Briefing: Influencer agencies expand into talent management to reach more creators
Strategizing for the Future

Journey Further’s Will Anderson starts growth consultancy to work alongside agencies
Member Exclusive

Media Buying Briefing: Agencies cultivate the next generation of influencers through gaming
Generative AI

With AI, agencies advance CTV contextual targeting by seeking emotional connections
The Creator Economy

How the elections are shaping influencer marketing, from brand strategies to social media spending
Generative AI

Boosted by sports interest and AI, Stagwell expands AR platform with first MLS partnership

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