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Alyssa Mercante
Senior Reporter
Alyssa Mercante
Senior Reporter
The Creator Economy
Why one creator commerce platform is connecting brands and creators for ‘flat-fee’ campaigns
Media Buying
Some creators don’t see immediate value in Instagram’s controversial ‘Shop the Look’ AI test
The Creator Economy
A new studio is betting Hollywood talent and first-party data will reshape creator monetization
The Creator Economy
In graphic detail: Middle-tier creators are fueling the next phase of the creator economy
Creator Playbook
How medical creator Nick Norwitz grew his Substack paid subscribers from 900 to 5,200 within 8 months
The Creator Economy
Long-form creators eye taking over TVs – and chasing bigger brand budgets
The Creator Economy
How creator talent agencies are evolving into multi-platform operators
The Creator Economy
Why more brands are rethinking influencer marketing with gamified micro-creator programs
The Creator Economy
Urban Outfitters shifts its influencer strategy from reach to participation
WTF Series
WTF is a creator capital market?
The Creator Economy
Creators eye Snapchat as a reliable income alternative to TikTok and YouTube
The Creator Economy
‘A brand trip’: How the creator economy showed up at this year’s Super Bowl
The Creator Economy
From feeds to streets: How mega influencer Haley Baylee is diversifying beyond platform algorithms
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