Alexander Lee

Gaming and Esports Reporter

Alexander Lee is a reporter covering gaming and esports for Digiday.

Alexander Lee

Gaming and Esports Reporter

Alexander Lee is a reporter covering gaming and esports for Digiday.

Gaming & Esports

In Asia and beyond, mobile gaming is on the rise — and esports organizations are starting to take notice
Gaming & Esports

Jacob Wolf takes esports expertise to podcasting as he continues to influence a new generation of writers
Gaming & Esports

Mixed-reality sports companies are building the pastimes, and brand activations, of the future
Gaming & Esports

Why metaverse builders want to create safe, consensual virtual worlds
Gaming & Esports

Esports organizations dream up new ways to support competitors as they transition to content creation
Gaming & Esports

Cheat Sheet: The esports events every marketer should know
Gaming & Esports

As in-person festivals return, physical and virtual events are converging
Gaming & Esports

Hot tubs and hardcore gamers: How Twitch is trying to stay brand-friendly as it expands beyond gaming
Gaming & Esports

How esports companies are keeping fans engaged with adaptive, overlaid ads
Gaming & Esports

Creator-first and competition-first approaches reflect the DNA of esports organizations
Gaming & Esports

Esports orgs and their sponsors focus on wholesome brand activations to get fans to engage
Gaming & Esports

With the Metaverse on the horizon, its creators reflect on the importance of diversity in the virtual world to come
Gaming & Esports

As gaming influencers rise in prominence, their podcasts provide new branding and sponsorship opportunities

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