Alexander Lee

Senior Entertainment Media Reporter

Alexander Lee is a reporter covering content creators, media and entertainment for Digiday.

Alexander Lee

Senior Entertainment Media Reporter

Alexander Lee is a reporter covering content creators, media and entertainment for Digiday.

Gaming & Esports

Why athletes like the NBA’s Kevin Durant are aggressively investing in the creator economy
Gaming & Esports

Por qué BMW cortará sus lazos con los esports en 2023
Gaming & Esports

Why BMW its cutting ties with esports in 2023
Gaming & Esports

Why gamers are flocking from premium titles to free-to-play, ad-supported games in this unstable economy
Gaming & Esports

Why the in-game advertising boom is no longer a sure thing
Gaming & Esports

Jordan Sherman is out as CEO of Immortals
The 2023 Notebook

As metaverse hype subsides, in-game advertising companies are focusing on their gaming roots
Gaming & Esports

Cómo los diseñadores de Candy Crush mantienen el equilibrio entre monetización y diversión
Gaming & Esports

How the designers of Candy Crush maintain the balance between monetization and fun
Gaming & Esports

One year in, Jomboy Media’s warehouse studio showcases the evolution of creator-owned media businesses
Gaming & Esports

Why streaming wars between Netflix, Paramount+, others are heading to video games
Gaming & Esports

Three YouTube stars join forces to form their own talent management company
Gaming & Esports

Why esports betting companies are leaning into original content to raise awareness about their services

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