Alexander Lee

Senior Entertainment Media Reporter

Alexander Lee is a reporter covering content creators, media and entertainment for Digiday.

Alexander Lee

Senior Entertainment Media Reporter

Alexander Lee is a reporter covering content creators, media and entertainment for Digiday.

Gaming & Esports

Why esports betting company Rivalry uses a chicken mascot to get higher in the pecking order among esports fans
Gaming & Esports

The Digiday Guide to Esports Winter
Gaming & Esports

A watershed moment: “Counter-Strike” industry leaders brace for the impact of “CS2”
Gaming & Esports

Why Unity is using its new AI platforms to become more accessible to brands and agencies
Gaming & Esports

How brands hope to reach gamers using thoughtful messaging during Pride Month — without pandering
Gaming & Esports

Why Misfits is rebranding to pivot away from competitive gaming
Gaming & Esports

How PewDiePie’s rebrand shows gaming creators’ growing focus on brand safety
Content & Commerce

Refinery29 launches Twitch’s first third-party live shopping experience
Gaming & Esports

Why marketers are pulling away from FaZe Clan as the esports org’s struggles take center stage
Gaming & Esports

Por qué Unity Technologies se inclina por la IA a medida que aumentan los vientos en contra de la economía
Gaming & Esports

Why Unity Technologies is leaning into AI as economic headwinds pick up
Gaming & Esports

How gamers’ engagement with short-form video is changing
Gaming & Esports

Gaming industry execs chime in on changing consumer habits and the the rise of AI in Q1 2023

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