Alexander Lee

Senior Entertainment Media Reporter

Alexander Lee is a reporter covering content creators, media and entertainment for Digiday.

Alexander Lee

Senior Entertainment Media Reporter

Alexander Lee is a reporter covering content creators, media and entertainment for Digiday.

Gaming & Esports

How Ralph Lauren’s ‘phygital’ boot sale in Fortnite shows benefits — and limits — of virtual commerce
Gaming & Esports

Esports executives sound off on the role of competitive gaming in today’s industry landscape
Gaming & Esports

Por qué Puma ve la Web3 y el metaverso como su próxima gran oportunidad comercial
Gaming & Esports

Why Puma sees Web3 and the metaverse as its next great commerce opportunity
Gaming & Esports

DoubleVerify to support in-game ads to win over brands’ budgets for the channel
Gaming & Esports

In the agency world, holding companies profess gaming investments, with mixed results
Gaming & Esports

‘A lot of these people are Elon’: Confessions of an esports publicist on the industry’s unique challenges
Gaming & Esports

Sentinels’ equity crowdfunding shows how esports orgs’ business plans are getting more creative — and complex
Gaming & Esports

Cómo la asociación de PepsiCo con EA resalta el enfoque expansivo de la marca hacia el ‘gaming’
Gaming & Esports

How PepsiCo’s partnership with EA highlights the brand’s expanding approach to gaming
Gaming & Esports

How Roblox’s Partner Program is helping the platform assert its legitimacy as a marketing channel
Gaming & Esports

Por qué la liga de béisbol profesional MLB está explorando posibles oportunidades de ingresos y patrocinio en el metaverso
Gaming & Esports

Why Major League Baseball is exploring potential revenue and sponsorship opportunities in the metaverse

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