9 spots left to attend the Digiday Programmatic Marketing Summit
UrbanDaddy took home Best in Show for its “MINI Night Out” campaign at last night’s fourth annual Digiday Publishing Awards gala.
This highly targeted national campaign was created by UrbanDaddy for client MINI Cooper USA and showcased the the new MINI Paceman in its natural environment: the city at night.
With “MINI Night Out,” UrbanDaddy created “the first ever luxury nightlife chauffeur and concierge service” as regular people were taken on exclusive nightlife adventures in Chicago, San Francisco, Miami and New York City. Guests signed up in advance to hop from club to club selected by UrbanDaddy, take photos and post their experiences to social media. UrbanDaddy also won Best Advertising Innovation by a Publisher for MINI Night Out.
Other Digiday Pubishing Award winners include The Huffington Post, which took home Best Content Marketing Program for Chipotle Food for Thought and AOL for MAKERS in Best Use of Video by a Publisher.
AskMen won Best Design for its website, Business Insider grabbed Best Editorial Achievement by a Publisher for “The Truth About Marissa Mayer: An Unauthorized Biography,” and The Onion captured first in Best Use of Social Media by a Publisher for “Diamond Joe Biden.”
Other notable winners include Quartz for Chartbuilder in the Best Publishing Technology Innovation category and Gravity for Most Disruptive Publishing Technology.
Winners of Digiday’s Publishing Awards were selected from 50 finalists across 12 categories, ranging from Best Branded Content Integration by a Publisher to Best Monetization technology for a Publisher. Judges — selected from the staffs of Quartz, Condé Nast, kbs+ Content Labs, Philadelphia magazine, Thought Catalog, Code and Theory, Kettle — had a highly competitive set of submissions to sift through.
The Digiday Publishing Awards were presented last night at an event at City Winery in Manhattan by Digiday’s editor-in-chief Brian Morrissey and executive editor Brian Braiker. For a full list of our judges and information on judging criteria, see here.
The complete list of winners is available on the Digiday Publishing Awards site and is posted below.
Best Advertising Innovation by a Publisher
UrbanDaddy for MINI Night Out
Best Branded Content Integration by a Publisher
Citi and LinkedIn for Professional Women’s Network on LinkedIn
Best Content Marketing Program
The Huffington Post for Chipotle Food for Thought
Best Design
AskMen for askmen.com
Best Editorial Achievement by a Publisher
Business Insider for “The Truth About Marissa Mayer: An Unauthorized Biography”
Best Publishing Technology Innovation
Quartz’s Chartbuilder
Best Use of Mobile by a Publisher
Code and Theory for Mashable for Android
Best Use of Native Advertising
The Weather Channel with Disney Studios for “Oz: The Great and Powerful”
Best Use of Social Media by a Publisher
The Onion for “Diamond Joe Biden: Presented by the Onion”
Best Use of Video by a Publisher
AOL for www.MAKERS.com
Best Monetization Technology for a Publisher
LiveRail
Most Disruptive Publishing Technology
Gravity
Best in Show
UrbanDaddy for MINI Night Out
More in Announcement
Adobe, Harvard Business Review and Disney Advertising are among 2025’s DMA finalists
The finalists for this year’s Digiday Media Awards showcase how brands push boundaries by smartly integrating emerging technologies. Each entry highlights a commitment to deepening audience engagement with interactive formats, inviting participation and building community. With a sharp focus on measurable outcomes, the campaigns demonstrate clear impact through tangible results, proving that innovation and strategy […]
Business Insider, YouTube and Daily Mail are 2025 Digiday Streaming and Video Awards winners
The winners of this year’s Digiday Streaming and Video Awards — formerly the Digiday Video and TV Awards — found success by focusing on personal stories and meaningful experiences to foster connections and drive brand affinity. Advertisers also demonstrated a commitment to innovation, leveraging emerging technologies such as enhanced in-scene advertising to improve user experiences. […]
BBC StoryWorks, Showtime and YouTube are among 2025’s Digiday Media Content Marketing Awards finalists
This year’s Digiday Content Marketing Awards finalists showcase the companies and campaigns successfully using content to modernize media and marketing. The standout campaigns reveal how brands are leaning into storytelling to foster emotional connection, while embracing interactivity and collaboration to deepen audience engagement. From integrating shoppable content to tailoring experiences for niche communities, marketers are […]